Dominos Pizza Essay Example for Free

Dominos Pizza Essay Domino’s Pizza experienced a decrease in revenue of 16. 3% from year-end 2005 through the year-end 2009. It is true that the economic recession was partly at blame. However, the enterprise suffered from a negative reputation in the marketplace. Domino’s Pizza delivered pizzas that did not quite meet the demands of consumer taste. Their costumers would use social media to protest the ill delivery of pizzas and terrible taste. In addition, consumers were now more educated about their eating habits and had a growing concern with diets that led to obesity. Moreover, these facts combined with competition including companies such as Pizza Hut and Papa John’s, posed a hostile environment for Domino’s Pizza. In order to overcome these pitfalls, Domino’s pizza not only introduced a new recipe but also launched one of the riskiest advertising campaigns to this day. The recipe was a reinvention of their pizza with new ingredients that improved flavor. The advertising campaign oh yes we did guaranteed customer satisfaction otherwise they would return their money and deliver another pizza free. Another aspect of this marvelous campaign was the use of real life costumers who participated in the making of the pizza in televised commercials. Here is a comparison between pre-2009 strategies with its new approach. And, some qualities that were engaged to implement the revised strategies. Pre-2009 ?Dominos was focused on producing pizza for as cheap as possible. ?Cost leader ?8. 35% of pizzas sold in U. S ?Second behind Pizza Hut 13. 7% ?Bad rep for poor quality pizza ?Worst tasting pizza in its industry ?Market share fell 2% from 2005-2009 Post 2009 ?â€Å"Oh Ye We Did Campaign†? Dominos renewed focus on â€Å" Better ingredients, Better Pizza† and a broader menu. ?Focused on improving taste of its pizza ?Added garlic and butter to crust ?Added new side dishes and desserts ?Match competitors taste ?Expanded overall product choices Leadership ?David Brandon – C. E. O ?Innovate products ?Expand brand scope ?Everything on the menu is heavily tested and demanded by our customer ?All menu items are integrated ?â€Å"Get the door, Its Dominos† – Industry leader in efficiency ?Gathered feedback from employees ?â€Å"whats up dominos? † ?â€Å"Lunch with Dave†? Brandon would learned a lot from his employees ?Unique leadership style ?Always looking to improve even when successful Domino’s sales distribution is both domestic and internationally. The company gets 53 percent of its sales domestically and 47 percent internationally. In 2010, domestic sales were $3. 3 billion and internationally it was $2. 95 billion. Not only did fiscal year 2010 revenues show a healthy return, but cost of sales decreased by 3. 25 percent between fiscal year 2008 and 2010. Domino’s showed a very big decrease in its sales because the consumers were concerned about the quality of the pizza that dominos offered compare to the other companies in the industry. 2005 was the peak of the company where it made the most net income, since then revenues have been declining. Revenue declines aside, due to interest, repurchasing of stock, and other financial implications, after a 65 percent fall from 2006 to 2007, net income increased over the last four years. Domino’s current strategy is working well in the sense of income and revenue wise. The Net income increase was $37. 9 million in 2007, $54. 0 million in 2008, $79. 8 million in 2009, and $87. 9 million in 2010, which is annual increases of 42. 5 percent, 47. 7 percent, and 10. 25 percent respectively. The result of the revenue increase also helped eliminate debt from 2007 to 2010 from when they took a big decrease in sales and popularity from 2006 to 2007. By 2010, Domino’s became the leading pizza company in the industry; it had higher revenue and a higher net income than the leading Papa Johns. On the other hand, Dominos is only leading in revenue because it has more locations than the other pizza stores do. Compared to Papa Johns in 2010, Dominos has 9300 stores worldwide, while Papa John’s has only half of that with 3,600 worldwide. Dominos generates $170,000 per store and Papa John’s generates $313,000 per store. Dominos needs to focus on creating more revenue per store so they can provide better value to their shareholders. Taking on a better strategic approach by introducing new items to the menu and increasing the quality of the pizza did help the company get back on track from when it took the fall in 2007. The most recent year 2014, revenues almost doubled than it did in 2013 with a revenue of 589 million in 2014 and 295 million in 2013. Dominos have increased over the last six years in revenues, net income, and Earnings Per Share. Based on these numbers, the company has executed a good strategic plan. We one of most important thing any food establishment should do listen to what their consumers want. They have look into what feedback their consumers are giving them and then have a quick response to consumer’s feedback. A food chain can have all the technology in the world but if they don’t know what their consumers want they will never grow.

Double Lives in Victorian Literature Essay -- Literary Analysis

The existence of a â€Å"dark double† abounds in many literary works of the Victorian Era. These â€Å"dark doubles† are able to explore the forbidden and repressed desires of the protagonist, and often represent the authors own rebellion against inhibitions in a morally straight-laced societal climate. The â€Å"dark doubles† in these stories are able to explore the socially unacceptable side of human nature, and it is through these â€Å"dark doubles† that many of the main characters (and through them, the reader), are able to vicariously explore and experience the illicit, forbidden, and often exciting underbelly of what was considered deviant behavior. The accepted â€Å"normal† behavior that strict Victorian social protocol demanded could be cast aside by these â€Å"dark doubles† and the â€Å"immoral† desires of the human heart could be explored in the safety of ones sitting room. In Oscar Wilde's play, â€Å"The Importance of Being Ernest,† we see a satirical prodding of the hypocrisy associated within the strict moral code of English â€Å"genteel† society. The play's protagonist, Jack, creates his own â€Å"dark double†, his supposed carefree, immoral, and decadent brother, Ernest. It is through his own creation of Ernest that Jack is able to lead his entertaining double life. While portraying himself as Ernest, we see Jack pursue all of the things that he is incapable of exploring in his own stuffy Victorian world as Jack. While explaining his presence in town to Algy, Ernest states, â€Å"Oh, pleasure, pleasure! What else should bring one anywhere?† (690). Ernest goes on to explain to Algy what occupies his time this way, â€Å"When one is in town one amuses oneself. When one is in the country one amuses other p... ...clear through the literature of the time, that individuals were beginning to question the necessity, both morally and socially, of either living a double life or having to repress their desire to do so. It is through these â€Å"dark doubles† that many authors were able to explore and expose the hidden truths within their character's personalities, and possibly themselves. By giving their character's the â€Å"masks† of these â€Å"dark doubles†, they were able to tale the truth. Works Cited   Kipling, Rudyard. "The Mark of the Beast." The Broadview Anthology of British Literature. Peterborough, Ont.: Broadview, 2006. Print. Stevenson, Robert Louis. New York: Simon & Brown, 2010. Print. Wilde, Oscar. "The Importance of Being Ernest." The Broadview Anthology of British Literature. Peterborough, Ont.: Broadview, 2006. Print.

Emotion language term paper Essay

The differences between happiness, joy and gladness1.IntroductionThe concept of happiness can be characterized by three separate prototypes, which all refer to happiness but each approaches the concept of happiness from a slightly different meaning. The differences reveal mainly in the intensity of the emotion. Therefore it is very interesting how these differences appear in the English language. It is important to see these differences because our society is based on happiness and to reach the main goal of ones life it is good to understand the differences in the conceptualizations of happiness. 2.The three prototypesThe source domain of the three prototypes are taken from the class notes of Emotion Language, from the study of Zoltà ¡n Kà ¶vecses: Emotion concepts: from happiness to guiltA cognitive semantic perspective and definitions form answers.com. The first prototype is called joy which according to answers.com is an intense and especially ecstatic or exultant happiness and the expression or manifestation of such feeling. In other words, joy covers an immediate response of happiness. This means that this word is used to represent a sudden feeling that is self-enabling and comes from within . The next type is called the existential happiness which is a major value in life that people want to reach. This is a general feeling about being happy, therefore it is expressed by the word happiness. In Answers.com this word is described as an agreeable feeling or condition of the soul arising from good fortune or propitious happening of any kind; the possession of those circumstances or that state of being which is attended with enjoyment; the state of being happy; contentment; joyful satisfaction; felicity; blessedness. The last type of happiness is gladness, which is the less intense out of the three types. According to answers.com the word glad is experiencing or exhibiting joy and pleasure. This feeling can be explained in other words like gratifying, pleasurable, very willing, bright and cheerful. 3.The major differences in meaningAccording to the Internet joy and happiness are more commonly occur in the same context than joy and glad or happiness and glad so there are a number of studies and articles about happiness versus joy. The reason for this on the one part is that they have a close relation in meaning so it is not as univocal therefore many people does not recognize the differences or has improper thoughts about it. On the other part glad seems to be clearly terminated in meaning in the usage of the English language. Accordingly, there are many conceptualizations about the differences between joy and happiness on the Internet. On the one hand, in a forum about happiness, the opinion of a person named Suviko was: joy is something you feel shortly, temporary moment, a passing good feeling. Happiness is having that for longer period of time and it is more general, not as much targeted feeling . This explanation perfectly reflects the differences between joy and the existential happiness according to the study of Kà ¶vecses. But as it appears in some articles on the internet, this is not the only realization that is considered as the concept of happiness and joy. On the other hand, there is an essay about happiness versus joy which claims that happiness is fleeting and it comes from the fulfillment of ones desires, therefore happiness is dependent upon something while joy can be continuous and it comes from within . The main difference between the two conceptualization is the quantity of the feeling. In the first statement the duration of the feeling of joy takes less time than happiness while in the second statement joy lasts for longer. This proves that there are some differences in the conceptualization of the first two prototypes of happiness. Besides the differences the main idea about the intensity of the two prototypes reflects everywhere that happiness is more intense. In his study Vic Lebouthillier writes that happiness comes from circumstances like buying a new car or passing an exam while joy is rather appears as inner thankfulness for the constants of life such as nature, freedom, relationships with people, or through having faith in something larger than ourselves . It is also mentioned that happiness is an automatic reaction of people for the happenings of the outside world. In contrast, joy does not  come automatically, it is a learned reaction that people have to practice to live a complete emotional life. This points to the fact that the main point in most of the articles on the internet is based on this idea: It is important to understand that joy is an emotion that arises from within us and is not affected by the things that happen to us. Instead of looking for external things to provide happiness in our lives, we must strive to find the joy within. We must educate ourselves about joy and work to enhance it in our lives.Gladness is the less intense emotional feeling from the three prototypes of happiness. In The Free Dictionary webpage it is pointed out that Glad often refers to the feeling that results from the gratification of a wish or from satisfaction with immediate circumstances: â€Å"Some folks rail against other folks, because other folks have what some folks would be glad of† Henry Fielding . In another conceptualization gladness is rarely or never equivalent to mirth, merriment, gayety, and triumph, and it usually expresses less than delight . According to these statements, it can be asserted that gladness is not only the less intense but it also lasts for the less period of time. Another proof for this can be found in an essay of Margaret Paul where she discusses the differences between happiness and pleasure, and where pleasure is a synonym for gladness. She points out that pleasurable experiences can give us momentary feelings of happiness, but this happiness does not last long because it is dependent upon external events and experiences . 4.Differences in language usageThe English language is rich in the metaphors and metonymies about the three prototypes of happiness. The source domain of this section is from Zoltan Kà ¶vecses: Emotion concepts: from happiness to guilt A cognitive semantic perspective. Happiness (existential happiness)Most of the happiness metaphors found on the internet come from quotations, poems and a lower percent can be found in non literary texts. Using the mappings of Kà ¶vecses I listed some of the metaphors that I found with the help of Google:1. Happiness is a fluid in a  container: â€Å"Happiness is a positive cash flow.† – Fred Adler2. Happiness is warm: Happiness is a warm gun – The Beatles3. Happiness is insanity: Sanity and happiness are an impossible combination. – Mark Twain4. Happiness is light: Happiness is a Swedish sunset – it is there for all, but most of us look the other way and lose it. – Mark Twain5. Happiness is up: trying to bump up our happiness – Steven Winn6. Happiness is an animal: Happiness is a butterfly, which when pursued, is always just beyond your grasp, but which, if you will sit down quietly, may alight upon you Nathanial Hawthorne7. Happiness is a rapture: We pretended we could get drunk on root beer, and sometimes on those July nights, I think we were. Drunk with happiness. – Lisa LibowitzJoyInterestingly I could find a larger number of metaphors or metonymies on the internet than about joy in non literary articles rater than literary texts. Therefore, in contrast to happiness, it was harder to find metaphors that could belong to the list of Zoltà ¡n Kà ¶vecses. 1.Joy is fluid in a container: then you will look and be radiant,your heart will throb and swell with joy The Holly Bible (Isaiah 60:5-11)a place of joy and peace so full that you need nothing else2.Joy is being off the ground: Now I know when your house gets destroyed you won’t be jumping for joy.3.Joy is warm: A blush of joy mantled on Lizzie’s face, and her heart swelled with happiness John Quine (The Captain of the Parish)4.Joy is vitality: As I watch my grandmother tickle and play with the kids, I see her eyes light up with joy. – Jennifer Mallett5.Joy is opponent in a struggle: When her sick friend saw her, she was overcome with joy.6. Joy is a natural force: Ill flood your soul with the joy of cleanliness and the joy of discipline, which will redound to your good forever.7.Joy is a rapture: Inner success: Freedom from the identification with the mind and movement towards the ecstasy of the Truth . This will lead us towards our inner joy8.Joy is up: He who kisses the joy as it flies. Lives in Eternitys sunrise. – William BlakeOne of the greatest joys known to man is to take a flight into ignorance in search of knowledge Robert Lynd9.Joy is light: The sun does not shine for a few trees and flowers, but for the wide world’s joy. Henry Ward BeecherGladnessIt was the hardest to find metaphors or metonymies on gladness. I found that the word glad is often used in religious terms on the internet but these were not expressed by metaphors or  metonymies rather it refers to the loving of God and it follows that it is expressed on a very simple way. 1.Gladness is light: Our brightest blazes of gladness are commonly kindled by unexpected sparks. – Samuel JohnsonLight up your face with gladness Judy Garland2.Gladness is fluid in a container: A kind heart is a fountain of gladness, making everything in its vicinity freshen into smiles. – Washington IrvingMay God fill your heart with gladness to cheer you. – Irish Blessing3.Gladness is being in haven: Nations and men are only the best when they are the gladdest, and deserve heaven when they enjoy it. – Jean Paul Friedrich Richter5.ConclusionSumming up the above, there are differences between the three conceptualizations of happiness in meaning and it also turned out that people are interested in these questions because it is important to understand these to live a happy life. We also saw that the linguistic usage of happiness and joy are very similar to each other they still have that slight difference in meaning. From this point of view gladness metaphors were less frequent and were not as similar to the other two. BIBLIOGRAPHY Zoltà ¡n Kà ¶vecses: Emotion concepts: from happiness to guilt A cognitive semantic perspectivewww.answers.comhttp://www.kjmaclean.com/HappinessvsJoy.htmlhttp://www.tfproject.org/tfp/archive/index.php/t-7099.htmlhttp://www.sfgate.com/cgi-bin/article.cgi?file=/c/a/2007/03/07/DDGLBOFSL11.DTLhttp://thinkexist.com/quotation/happiness_is_a_butterfly-which_when_pursued-is/169068.htmlhttp://www.tiny-lights.com/flash.html?id=20http://www.calvin.edu/admin/chapel/worship/chapel/Isaiah60/wealth.htmhttp://www.light-up-your-life.com/http://www.isle-of-man.com/manxnotebook/fulltext/cp1897/chap104.htmhttp://cancerweb.ncl.ac.uk/cgi-bin/omd?gladnesshttp://www.entplaza.com/cgi-bin/create/quotes.pl?cat=Happinesshttp://www.entplaza.com/cgi-bin/create/quotes.pl?cat=Happinesshttp://www.thefreedictionary.com/gladnesshttp://www.caringtoday.com/node/296http://www.4to40.com/story/index.asp?id=480#tophttp://www.timesandseasons.org/index.php?p=2582http://www.meditationerfan.com/Happiness_vs.htmlhttp://www.dai lycelebrations.com/joy.htmhttp://www.dailycelebrations.com/joy.htmhttp://www.dailycelebrations.com/jo

Is Fracking A Necessary Evil For The United Kingdom

Paper 4 Project 2013-14: Is fracking a ‘necessary evil’ for the United Kingdom? Candidate Number: 127 Word Count: 3000 + 381(Bibliography) = 3381 Introduction Since 2004 the UK has been a net importer of natural gas, as the North Sea reserves have been exploited and nearly exhausted. Today, ten years later, the UK has become even more dependent on foreign gas with over 50% of demand for gas satisfied by foreign supply (Gloystein, 2013). This increasing dependence on foreign countries is a worrying trend, due to the adverse effects it can have, which include being subjected to price shocks, supply shortages and manipulation both economically and politically. Energy insecurity has arisen through a lack of investment in other†¦show more content†¦This mixture creates fractures and fissures in the rock which allows the gas, which is trapped inside the shale, to escape back up the well and then can be used as a fuel (Charlez, 1997). This is a simplified explanation as this report revolves around the socio-economic impact of fracking, not the petro-chemical engineering process. Whilst fracking has been used since 1947 (King, 2012) it h as recently risen to prominence due to increases in hydrocarbon prices, which has made it economically viable, as well as improvements in technology, which has allowed deeper levels of shale rock to be explored and exploited. Over the course of this report the arguments for and against fracking shall be set out and evaluated as well as the respective policy implications regarding the problems which will inevitably arise. The conclusion that is reached is that the UK does require fracking for numerous security and economic reasons, whilst the environmental risks can be sufficiently reduced through effective management. The next section shall cover the environmental issues, which range from water over abstraction and pollution to greenhouse gas emissions. In contrast the economic benefits, such as increases in employment, investment and government revenue, shall be analysed. Background The process of fracking begins with an exploration well being drilled, which tests for potential reserves. If these reserves are discovered in